In collaboration with Perfetti Van Melle, I have launched a project to celebrate their 25th anniversary of global licensing: it is a series of NFTs that honor and celebrate the dedication and effort of the licensees of their brands worldwide. The NFTs are a visual expression of the entire set of brands grouped around a retro candy machine. Each region has a unique NFT.
Pop art and my color palette have merged in each of these NFTs. Each piece is an explosion of energy and creativity, transmitting vitality and determination.
Very honored to have collaborated with Perfetti Van Melle, a multinational that has a notable legacy in the world of art and creativity. This is the same company that in the past collaborated with my admired Salvador Dalí to create the distinctive Chupa Chups logo. This connection to history and artistic innovation adds an additional level to the meaning of this collaboration.